Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders. He believes leaders cultivate and nurture community. That builds an effective community for great marketing results. Petrov talked with digital marketing strategist Madalyn Sklar about the role of leadership in social media communities. “In its most basic form, a community is a group of people,” Petrov said. “In the physical world, the community connects people within a certain geographic area — a neighborhood, town or city. On social media, that’s not the case. Communities are global…....
Social Leadership Cries Out for Personal Touch
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